AMB 2026

AMB 2026 in Stuttgart

AMB is organised by Messe Stuttgart and took place in 2026 from 15 to 19 September. According to the final report, around 65,000 visitors from 76 countries came to see 1,195 exhibiting companies from 34 countries. Roughly 68 percent of visitors are decision-relevant professionals.

Right in the middle: DMG MORI in Hall 10. Under the motto “Never Stop Manufacturing the Future”, the machine tool manufacturer showed 20 largely automated machines live on a stand of more than 2,100 m². For this trade fair presence, lead generation staff were booked through eventas.

What lead generation staff do at a trade fair

With 65,000 visitors in five days, the first contact decides whether a passer-by becomes a conversation. Lead generation staff approach visitors at the stand, clarify interest and responsibility in a few sentences, capture contact details and hand qualified conversations over to the specialist advisers. This keeps engineering and sales free for the in-depth discussions.

At a technical trade fair it also matters that the appearance fits the brand and the professional audience: confident in tone, clear in approach, reliable in data capture. This is exactly what we look for when selecting our profiles.

Trade fair staff from a single source

Whether lead generation, stand staff or guest welcome: at eventas you have one contact who coordinates selection, briefing and assignment. A year earlier we were also on site for DMG MORI at EMO Hannover, more in our article on trade fair hosts for DMG MORI at EMO Hannover 2025. How we manage large trade fair teams is shown in our article on 100 brand ambassadors for Midea at IFA 2025.

Frequently asked questions