Einblicke in vergangene EinsätzeInsights into past assignments

Frankfurt Book Fair 2026

Hostess Sophia at the Wolters Kluwer reception desk at Frankfurt Book Fair 2026, meeting tables at the stand behind her | eventas

Frankfurt Book Fair 2026

The Frankfurt Book Fair is one of the most important meeting points for the international publishing and media industry. In 2026 it took place from 7 to 11 October 2026 on the Frankfurt fairgrounds. The Guest of Honour was Czechia with the motto “A Country on the Coast”; according to the organiser, around 75 Czech authors travelled to Frankfurt.

The hall concept was new: exhibitors focused on the trade audience were on the upper hall levels, exhibitors focused on the public on the lower ones. For the 2025 fair, the Frankfurt Book Fair website lists 4,350 exhibitors, 238,000 visitors, 3,500 events and 7,800 media representatives.

EventFrankfurt Book Fair 2026
VenueFrankfurt fairgrounds, Frankfurt am Main
Fair dates7 to 11 October 2026
Guest of HonourCzechia
ClientWolters Kluwer
AssignmentReception at the trade fair stand by hostess Sophia, booked through eventas

Wolters Kluwer at the book fair

Wolters Kluwer is a global provider of information solutions, software and services for professionals. According to the company, it is active in more than 180 countries and reported revenues of 6.1 billion euros in 2025. Its business areas include Health, Tax & Accounting, Financial & Corporate Compliance, Legal & Regulatory and Corporate Performance & ESG.

At the book fair, the company showed titles of its Lippincott brand for nursing practice, among others, at its stand. The brochure “Rights, Licensing, Permissions Media Pack 2026” lay on the counter, and the stand carried the line “Global reach.” Between meeting tables and lounge chairs, professional conversations took place throughout the fair.

Reception at the stand

eventas took care of the reception at the Wolters Kluwer stand: our hostess Sophia welcomed guests at the reception counter. The cover image shows Sophia at the counter with the company logo, with the discussion groups at the stand behind her.

At a trade fair, reception is the first point of contact: visitors are welcomed, enquiries are noted and guests are passed on to the right contacts in the team. That leaves the stand team free for the conversations that matter for business, and the stand looks professional from the first second.

At a trade fair, a confident reception decides whether visitors end up in a conversation or walk on.

Cover image: eventas · Frankfurt Book Fair 2026

Booking trade fair staff in Frankfurt

For assignments in Hesse, our Frankfurt hostess agency team is ready. On request, trade fair hostesses and hosts handle reception, stand support and guest escort, matched to brand, dress code and stand concept.

How we support high-end occasions is shown in our article on VIP guest care at a Bottega Veneta event. How we manage promoters for several brands at a large consumer fair is described in our article on gamescom 2026.

Frequently Asked Questions

What does a hostess do at a trade fair stand?

She welcomes visitors, notes their enquiries and passes guests on to the stand team. We agree scope and tasks with the client in the briefing.

When did Frankfurt Book Fair 2026 take place?

The fair ran from 7 to 11 October 2026 on the Frankfurt fairgrounds; the public days were Friday to Sunday, 9 to 11 October 2026.

How early should you book trade fair staff for Frankfurt?

Sought-after profiles are booked quickly for major fairs. We recommend sending an enquiry several weeks in advance. Get in touch.

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