Global leading fair · 15–19 March 2027

ISH /2027

When the building technology industry gathers in Frankfurt, the first impression at your stand decides. We staff your presence with experienced hosts, promoters and service staff who welcome visitors and prepare conversations.

Location
Frankfurt
Talents
10.000+
Industry
Water, heat, air
What sets us apart
We deliver
what counts.
  • 01Confident welcomeOur hosts welcome guests, take enquiries and guide visitors to the right contacts on your team.
  • 02Large deployments as routineHundreds of staff coordinated in parallel – we have the setup, the tools and the team for your trade fair presence.
  • 03International language skillsEnglish is standard. Spanish, French, Italian, Mandarin and more are available on request – matching the global trade audience.
  • 04Full replacement guaranteeIf someone drops out at short notice, an equivalent replacement steps in immediately – at no extra cost and without stress for you.

Building
technology
in Frankfurt.

ISH is the global leading trade fair for building technology around water, heat and air.

The organiser is Messe Frankfurt Exhibition GmbH. The fair takes place every two years in Frankfurt am Main; the next dates are 15 to 19 March 2027 and the claim is “The Power of Solutions”. It shows bathrooms, sanitary, heating, air conditioning, ventilation and renewable energies, organised in eight solution areas.

According to the fair, the 2025 edition (17 to 21 March) counted 2,183 exhibitors and more than 160,000 trade visitors from 149 countries; 72 percent of exhibitors came from abroad. One trade medium names 163,157 visitors and 54 exhibitor countries.

For exhibitors this means very high visitor numbers, long days and technical consultation at the stand. Anyone who wants to appear professionally needs staff who manage visitor flows, welcome guests warmly and capture contacts reliably.

160,000+
trade visitors in 2025 from 149 countries
2,183
exhibitors in 2025 (72% international)
2 years
cycle, next edition March 2027
5 days
15–19 March 2027

Three roles,
one presence.

To make your stand look professional from set-up to the end, most exhibitors combine several staff roles. We staff them all from one source – with clear responsibilities, coordinated shift planning and one contact. Find out more about our trade fair hostesses and moderators for fairs and congresses. What a deployment costs is explained in our guide to the cost of a trade fair hostess.

[ 01 ]

Trade fair hostesses
& hosts

The first face visitors see at your stand. Our hosts welcome guests warmly, qualify enquiries, take care of accreditation and cloakroom and keep the stand organised even at peak times.

  • Greeting and first contact
  • Accreditation and business card scanning
  • Stand organisation and cloakroom
  • Fluent English, further languages selectable
Learn more
[ 02 ]

Service staff

Catering, bar and lounge operation at a level that suits the brand. We provide bar crews for stand parties, barista teams for the espresso bar and banquet staff for receptions – also in parallel across several halls.

  • Bar crews and cocktail service
  • Barista teams for the espresso bar
  • Lounge and reception service
  • Scalable to 200+ service staff in parallel
Learn more
[ 03 ]

Promoters &
brand ambassadors

Present products, approach visitors, capture contacts. Our promoters approach visitors actively, demonstrate products and offers and capture relevant contacts digitally on the spot. Before every deployment there is a briefing on your programme and your arguments.

  • Active visitor approach at the stand
  • Product presentation
  • Direct contact capture in your CRM
  • Briefing based on your sales arguments
Learn more

Where it
gets big.

On a fair in Munich, up to 200 service staff were deployed at the same time for one of our clients – spread across several halls, with separate shifts, uniform outfits and an on-site operations lead.

Setups like this do not happen spontaneously. A large deployment of this size is backed by weeks of preparation: castings, contract handling, shift planning, outfitting, backup quotas for sickness and a central dispatcher reachable seven days a week.

We bring this experience to ISH as well. You get a fixed contact who is reachable before and during the fair – from the briefing to the shift handover.

Largest deployment
200+
service staff at once at a fair in Munich
Dispatch
DE
Deployed nationwide, bundled through central control
Pool
10k
active talents nationwide, personally cast
Response time
48h
from first briefing to a proposal of suitable profiles

We know
Frankfurt.

For ISH the team of our event staff agency Frankfurt is available. If needed, we add staff from our other locations. You will find all fairs in the region in the trade fair calendar; comparable deployments are shown on our pages for Intersolar Europe and IFA Berlin.

Questions about
ISH.

When is ISH 2027?

ISH takes place every two years. The next dates are 15 to 19 March 2027 at Messe Frankfurt. The organiser publishes opening hours on the fair website.

What tasks do trade fair hostesses take on at ISH?

Our hostesses and hosts welcome guests at the stand, take enquiries and guide visitors to your stand team. On request they handle accreditation, cloakroom, contact capture or the supervision of meeting areas. Scope and tasks are agreed with you in advance in a briefing.

How early should I book staff for ISH?

In-demand profiles are taken quickly for large fairs. We therefore recommend sending your enquiry several weeks before the fair starts. Short-notice requests are still possible depending on availability. Send us the key data on stand, days and staff requirements and you will receive an offer within 24 hours.

Do the trade fair hostesses speak English and other languages?

English is standard for all eventas trade fair hostesses. Depending on availability, hostesses with Spanish, French, Italian, Mandarin, Arabic and other languages are also available. Tell us in the briefing which languages your visitors speak.

How many visitors and exhibitors does ISH have?

For 2025 the fair names 2,183 exhibitors and more than 160,000 trade visitors from 149 countries. 72 percent of exhibitors came from abroad. One trade medium reports 163,157 visitors, so we round to “more than 160,000”.

What does trade fair staff for ISH cost?

The price depends on days, hours, number of people and profile. How we calculate and which factors determine the price is explained in our guide to the cost of a trade fair hostess. You receive an individual offer within 24 hours of your enquiry.

Let’s talk.

Send us a few key details about your stand, your programme and your staffing needs – we will get back to you with a concrete proposal and suitable profiles. Non-binding, with no lead times required.

Insights from Frankfurt

Group photo of the eventas team wearing lanyards in front of the illuminated Dreame wall at IFA Berlin 2026 | eventas
Promotion & brand activation
•
September 2026

IFA Berlin 2026

Host Kyra Baltrusch at the Roborock Gala Night during IFA 2026 in Berlin | eventas
Sectors & references
•
September 2026

Roborock Gala Night 2026

Walking act: gorilla in CANNA gear at Mary Jane Berlin 2026 | eventas
Promotion & brand activation
•
June 2026

Mary Jane Berlin 2026

The eventas team of around 100 brand ambassadors in Midea uniforms in front of the Midea stage wall at IFA 2025 in Berlin
Promotion & brand activation
•
September 2025

IFA Berlin 2025

Three models in POWERCAB outfits in front of the cryo chamber at the commercial shoot for Medner Medizintechnik | eventas
Sectors & references
•
December 2024

Medner Medizintechnik

For brands that leave an impression
+49 178 1983204
Customer phone
+49 178 1983204
© 2026 eventas GmbH. All rights reserved.