Walking acts · Trade fairs & promotion

Book walking acts for trade fairs and brand appearances

A walking act brings your brand to the visitors: a costumed character or performer moves freely across the fair or venue, draws attention and leads visitors to you. eventas provides performers and brand ambassadors from a single source.

At a glance
Service
Walking acts and costumed characters
Use
Trade fairs, promotions, brand activations
Team
Performers in rotation, with brand ambassadors on request
Coverage
Nationwide in Germany
Quote
Individual, reply within 24 hours
The format

What is a walking act at a trade fair?

A walking act is a mobile appearance without a stage: a costumed character or performer moves freely across the grounds, draws attention and leads visitors to the brand.

Unlike a fixed stand, a walking act comes to the people. A costumed character stands out from a distance and provides motifs for photos and social media.

Walking act and brand ambassadors from a single source. Performers, promotion staff and hosts come from eventas, with one central contact.

Walking act: gorilla for CANNA in front of the Berlin radio tower at Mary Jane Berlin 2026 | eventas
The CANNA gorilla at the Berlin exhibition grounds, with the radio tower in the background. Image: CANNA Deutschland
Case study

CANNA at Mary Jane Berlin 2026

For CANNA Deutschland GmbH, eventas provided a gorilla in CANNA gear that moved freely on and around the exhibition grounds at Mary Jane Berlin. A team of brand ambassadors joined the assignment.

Client
CANNA Deutschland GmbH
Event
Mary Jane Berlin 2026
Date
11 June – 14 June 2026
Location
Messe Berlin
Service
Walking act with gorilla costumes and brand ambassadors
Team
8 brand ambassadors, 5 performers in rotation
Walking act at IAA Transportation: the Michelin Man and the IAA donkey mascot side by side | eventas
The Michelin Man and the IAA donkey at IAA Transportation.
Brand characters

Mascots at trade fairs

Whether gorilla, tyre man or fair mascot: a character draws attention and makes a brand instantly recognisable. At fairs like IAA Transportation, the characters are a photo motif and a conversation starter at once.

eventas provides the performers in rotation, so the character stays in action for the entire duration of the fair.

Walking act at EXPO REAL: Sustaino, the robot mascot of GARBE | eventas
Sustaino, the GARBE mascot, at EXPO REAL.
Case study

GARBE at EXPO REAL

eventas was on site at EXPO REAL in Munich for GARBE Industrial Real Estate with the mascot Sustaino. As the GARBE ambassador, the character actively approaches visitors, waves and makes selfies possible. A GARBE expert handles the technical conversation.

Client
GARBE Industrial Real Estate
Event
EXPO REAL
Location
Messe München
Service
Walking act with the mascot Sustaino
In action

Walking acts in motion

Two short glimpses of how mascots work at a trade fair and at a running event.

The Michelin Man at a trade fair.
The lamb mascot at the Berlin Marathon.
Deployment model

Performers in rotation

Nobody can walk in a costume for many hours in a row. That is why we plan several performers for trade fair days who take turns in the character.

For CANNA at Mary Jane Berlin, five performers took turns wearing the gorilla costumes. This keeps the character ready for action even on long trade fair days.

Process

How the walking act comes to your fair

  1. 1

    Enquiry

    You tell us the fair, the dates and your idea. Together we clarify character, costume and number of performers.

  2. 2

    Quote

    You receive an individual quote. The price depends on the duration, the number of performers and the costumes.

  3. 3

    Team

    On request we add brand ambassadors, promotion staff or hosts to the walking act.

  4. 4

    Assignment

    The character moves across the fair, performers take turns, and you have one central contact.

Frequently asked questions

Questions about walking acts

What is a walking act?
A walking act is a mobile appearance without a stage. A character or performer moves freely across a fair or venue and draws attention to a brand.
How many people does a walking act need at a trade fair?
That depends on the duration and the grounds. For CANNA at Mary Jane Berlin 2026, five performers took turns wearing the gorilla costumes, alongside eight brand ambassadors. For long trade fair days we recommend several performers in rotation.
How much does a walking act cost?
The price depends on the duration, the number of performers and the costumes. We prepare an individual quote for you.
Can a walking act and brand ambassadors be booked together?
Yes. As with CANNA at Mary Jane Berlin, we provide the walking act and brand ambassadors from a single source.
Enquiry

Request a walking act for your fair

Tell us the fair, the dates and your idea. You will receive an individual quote.