Aarke Permanent Promotion

Aarke permanent promotion at Oberpollinger Munich and KaDeWe Berlin

Since 2024, eventas product advisors have represented the brand Aarke in both stores as part of a permanent promotion. They advise customers on the brand and its products directly on site.

Aarke is a Swedish design brand founded in Stockholm in 2013 by industrial designers Jonas Groth and Carl Ljungh. It is best known for its water carbonators: the Carbonator 3 is made of stainless steel, works without electricity and is inspired by Italian espresso machines. According to Dezeen, it was tested over more than 10,000 carbonation cycles.

Permanent promotion instead of a trade fair assignment

A permanent promotion works differently from a trade fair assignment: instead of five intense days, it is about continuity over months and years. The advisors know the brand and its products in detail, become familiar faces in the store and learn which questions customers actually ask. For a brand built on craftsmanship and durability, that is exactly what counts: someone has to be able to explain the product.

In the premium environment of a department store such as Oberpollinger or KaDeWe, presence matters too. That is why we look for product knowledge, a confident, friendly manner and reliability in day-to-day business when selecting and briefing our staff.

Promotion staff for your brand in department stores

Whether a single location or several cities: at eventas you have one contact who coordinates selection, briefing and deployment planning for your promotion staff. How we run brand presences with large teams in Berlin is shown in our article on brand ambassadors for Dreame, Midea and Teka at IFA 2026.

Frequently asked questions