The IFA in Berlin is one of the world's most important trade fairs for consumer electronics and home appliances. In 2025, it was once again the central meeting place for international brands, innovations and an expert audience.

For our customer Midea, we provided a large team of 100 brand ambassadors, which ensured a professional and seamless brand presence throughout the trade fair.

The focus of our efforts was on active product advice and visitor contact. Our brand ambassadors presented the latest home solutions from Midea and explained them in direct conversation with trade fair visitors. These included in particular Washing machines, vacuum robots and refrigerators — Products that are not only technically convincing, but must also be presented in a comprehensible and tangible way in a personal exchange.

Qualified stand personnel are crucial, especially when it comes to products that require explanation. We specifically prepare our teams to explain complex functions in an understandable way, to clearly highlight advantages and to respond to individual questions from visitors. The focus is not only on pure product presentation, but above all on the ability to Translating interest into concrete buying impulses.

An assignment of this scale requires precise organization in the background. We manage the coordination of 100 brand ambassadors completely digitally — from deployment planning to time recording. Through clear structures and defined responsibilities, we ensure a consistently high quality standard at all times.

The result is a consistently professional presence at the exhibition stand, a high level of visitor interaction and a strong presence of the Midea brand on one of the most important industry platforms worldwide.

IFA 2025 has once again shown that a convincing trade fair presence is not only created by products — but by the people who present them.

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