Five fair days, around 100 faces and three brands: a look back at our work at IFA 2026.

IFA Berlin 2026: the biggest edition yet

IFA Berlin is one of the most important stages for consumer electronics and home appliances. From 4 to 8 September 2026, the fair counted 240,000 visitors from 155 countries and more than 2,000 exhibitors according to the organisers – both higher than the year before. Artificial intelligence and robotics shaped the halls.

eventas was on site with around 100 brand ambassadors, promoters and models, including for Dreame, Midea and Teka. Numerous other exhibitors also booked hostesses, promoters and brand ambassadors from us individually.

Dreame: its biggest IFA stand to date

According to the company, Dreame presented its largest IFA appearance so far: 2,400 square metres in Halls 7.1A and 7.1B and 16 product categories, from robot vacuums and lawn mowers to personal care. A space like this needs people who explain products, guide visitors through the themed areas and run interactive activities such as the Cleaning Challenge. That is exactly what our promoters took care of.

Midea: “Simply ideal” up close

In Hall 5.1, Midea showed its connected home under the idea of “Simply ideal”, with AI voice control and robot demos: one robot handled tableware, another made popcorn and handed it to visitors. There was also an FC Barcelona experience marking the new partnership, which according to Midea featured club legend Carles Puyol as a guest. Our team of on-site project management, models and promoters turned this into conversations with the audience.

Teka: European design within the Midea family

Teka, founded in Germany in 1924 and part of the Midea Group, showed its new coffee machine range, the In-Line Series and laundry care solutions under the motto “Meaningful Experiences Through Technology”. Products like these are best explained in a direct conversation.

And many more exhibitors

Besides the three major presences, numerous other exhibitors booked hostesses, promoters and brand ambassadors from us – from a single face at the stand to a large team. We were also in demand in the evening: for the Roborock Gala Night we placed the host and provided event staff.

What is behind the deployment

A deployment of this size starts long before the first fair day: with multi-day shift planning, briefings for each brand and a dedicated on-site project manager. How we manage large trade fair teams is also shown in our article on 100 brand ambassadors for Midea at IFA 2025.

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