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IAA Mobility Munich

The IAA Mobility in Munich

The IAA Mobility is one of the world's most important automotive shows. Since 2021, it has taken place at the Messe München trade fair grounds in Munich-Riem and throughout the city centre – as the leading event for the future of mobility, electric vehicles and connected driving. What sets the IAA apart from other trade fairs: it is not a purely indoor exhibition. Exhibitor spaces, activations and test drives are spread across the entire city.

For event staff, this means varied role profiles, multiple locations and an audience ranging from tech-savvy industry professionals to curious members of the public. Our teams have experienced this first-hand in Munich – and learned from it.

EventIAA Mobility, automotive show for mobility, electric vehicles and connected driving (in Munich since 2021)

PeriodSeptember 2021

LocationMesse München grounds in Munich-Riem and Munich city centre

ReferenceWEY, the premium brand of Great Wall Motors

AssignmentOver 50 hostesses and hosts across nine trade fair days, from the press day through to the final visitor day

ProfilesTrade fair hostesses and hosts, promoters, models, service staff

At the IAA Mobility 2021 in Munich, we coordinated over 50 hostesses and hosts for WEY – the premium brand of Great Wall Motors – across nine trade fair days, from the press day through to the final visitor day.

eventas · IAA Mobility Munich

What event staff are needed?

Four staffing profiles are deployed at the IAA Mobility – depending on location, brand and objectives. Exhibition stands of major automotive manufacturers have different requirements from open-air activations at Marienplatz. We cover both.

01 Trade Fair Hostesses & Hosts – professional welcome, visitor guidance and multilingual communication at exhibition stands 02 Promoters & Brand Ambassadors – activations at Marienplatz and at the open-air locations throughout the city centre 03 Model Hostesses & Models – product presentations and vehicle shows at international manufacturer stands 04 Service Staff – VIP receptions, evening events and client dinners in Munich

Trade fair hostesses & hosts at the exhibition grounds

At the Munich-Riem trade fair grounds, major manufacturers put on their best show: expansive stand architecture, simultaneous product presentations, international press. Trade fair hostesses and hosts manage structured stand communication – accreditation checks, visitor routing, multilingual first conversations and media liaison.

Promoters in Munich city centre

What sets the IAA Mobility apart from every other automotive show is its presence throughout the city. Marienplatz, Odeonsplatz, Leopoldstraße – the entire Munich city centre becomes an event space. For promoters and brand ambassadors, this means a completely different working environment from an indoor stand: open spaces, passing public without trade badges, weather dependency.

Models for vehicle shows & product presentations

Vehicle premieres at international manufacturers call for a specific profile: model hostesses who present themselves with confidence, are accustomed to camera situations and understand the requirements of a high-profile press environment.

Service staff for VIP events & client dinners

The IAA is also a networking show. Many manufacturers and suppliers combine their presence with exclusive evening events. Our service staff are experienced with international VIP audiences: large guest numbers, tight schedules, understated professionalism.

The eventas advantage: available at short notice

As a specialist event staffing agency in Munich, eventas brings extensive IAA Mobility experience. We know the grounds, the processes and the expectations of international automotive exhibitors – not second-hand, but from direct deployment.

With a network of over 10,000 talents nationwide, we can staff even large-scale projects at short notice. Our Munich team responds quickly – with the right people, not just the nearest available.

Also available beyond Munich

eventas operates nationwide. For exhibitors with a presence at other trade fairs or events alongside the IAA, our regional teams are available:

Munich → Berlin → Frankfurt → Cologne → Düsseldorf → Hanover →

Frequently asked questions about the IAA Mobility

Can eventas provide staff for city centre and exhibition hall simultaneously?

Yes. We coordinate both locations in parallel – with separate teams, aligned briefings and a single point of contact.

What makes an IAA briefing different from a standard briefing?

The IAA has specific accreditation rules, multi-tier security zones and a very mixed audience. Our briefing accounts for all of this in full.

How far in advance should we book for the IAA?

Ideally 8–12 weeks ahead. Thanks to our pool of 10,000+ talents, we can also respond to short-notice requests. Get in touch.

Does eventas also provide staff for press days?

Yes – and we cast particularly carefully for these formats: media awareness, composure under pressure and the ability to handle high-profile guests.