Anuga FoodTec · Cologne

Trade Fair Hostesses and Promoters for Anuga FoodTec in Cologne

Hostesses, promoters, moderators and service staff for your stand at Anuga FoodTec – with a fixed contact from the enquiry to the last day of the show.

Location
Cologne
Talent
10,000+
Quote
within 24 hours
What sets us apart
Your trade fair team
for Anuga FoodTec
  • 01Confident receptionTrade visitors are greeted by our hosts at the stand, their enquiry is clarified and the right specialist from your team is brought in.
  • 02Large-scale deployments as routineHundreds of staff coordinated in parallel, with our own setup and team.
  • 03International language rangeEnglish is standard; further languages such as Spanish, French, Italian or Mandarin on request.
  • 04Full no-show guaranteeIf someone drops out at short notice, an equivalent replacement steps in immediately at no extra charge.

Anuga FoodTec in Cologne: opening hours

Tuesday
23 February 2027
09:00–18:00
Wednesday
24 February 2027
09:00–18:00
Thursday
25 February 2027
09:00–18:00
Friday
26 February 2027
09:00–16:00
Final day, with earlier closing

Anuga FoodTec takes place at the Koelnmesse exhibition grounds. Source of the visitor hours: anugafoodtec.com; exhibitors have access from 08:00 daily until 19:00, and until 17:00 on the final day. Plan your staffing accordingly: Request trade fair staff.

Anuga FoodTec in Cologne: facts for exhibitors

According to anugafoodtec.com, Anuga FoodTec is the leading supplier trade fair for the food and beverage industry.

The show takes place every three years, in 2027 from 23 to 26 February in Cologne. The guiding theme is “Navigate Complexity”. The topic areas range from Processing, Filling & Packaging and Automation through Intralogistics and Safety & Analytics to Digitalisation and Environment & Energy. With the Community Hubs SMART and SUSTAINABLE, the show sets two focal points in 2027.

1,307
exhibitors in 2024
38,427
visitors from 133 countries in 2024
118,000 m²
exhibition and event space in 2024
4 days
Show duration, 23–26 February 2027

Technically briefed stand staff for your Anuga FoodTec

For Anuga FoodTec we plan and manage the deployment from a single source, from the briefing on your equipment and processes to the last day of the show. You will find more on our trade fair hostesses and on moderators for trade fairs and congresses on the respective pages. What a deployment costs is explained in our guide to the cost of an exhibition hostess.

01

Promoters &
Brand ambassadors

Promoters are briefed on your equipment, processes and solutions, approach trade visitors and capture leads digitally.

  • Briefing on equipment and processes
  • Passing on queries to your team
  • Direct lead capture in the CRM
  • Briefing according to your sales arguments
Learn more
02

Trade fair hostesses
& Hosts

Hosts welcome trade visitors and guide them straight to your specialist staff. This relieves your team of first contacts.

  • Reception and orientation at the stand
  • Accreditation and business card scanning
  • Referral to specialist staff
  • Confident English, further languages available
Learn more
03

Moderators for
trade fairs and congresses

Moderators with subject expertise guide audiences through expert talks, product presentations and stage programmes at the stand.

  • Trade fair, stage and stand moderation
  • Specialist moderation, including IT and technology
  • German and English, further languages on request
  • Suggestions with availability usually within 24 hours
Learn more
04

Service staff

Service staff look after meeting areas, drinks and catering across all four show days.

  • Catering and drinks service
  • Barista teams for the espresso bar
  • Care of meeting areas
Learn more

gamescom and FIBO 2026: deployments in Cologne

At gamescom 2026, 40 of our promoters worked at the stands of five brands; at FIBO 2026 we deployed 13 brand ambassadors for YoungLA.

For Anuga FoodTec in Cologne you get a dedicated point of contact who is responsible for everything before and during the four show days. We describe the deployments in the articles gamescom 2026 and FIBO 2026.

Latest major deployment
40
promoters for five brands at gamescom 2026 in Cologne
Dispatch
DE
Deployed nationwide, coordinated through central control
Pool
10k
active talents nationwide, personally cast
Response time
48h
from first briefing to a proposal of suitable profiles

Moderators for stage and panel at Anuga FoodTec

For stage, panel and opening at Anuga FoodTec we provide moderators based in Cologne, complemented by profiles from across Germany.

Hostess agency Cologne: your team on site

For Anuga FoodTec the team of our hostess agency in Cologne is ready. You will find all trade fairs in the region in the trade fair calendar; similar deployments are shown on our pages for Anuga and Euroblech.

Frequently asked questions about trade fair staff at Anuga FoodTec

When does Anuga FoodTec take place and what are the opening hours?

According to anugafoodtec.com, Anuga FoodTec takes place from 23 to 26 February 2027 in Cologne. For visitors it is open from 09:00 to 18:00 Tuesday to Thursday and from 09:00 to 16:00 on Friday. Exhibitors have access to the grounds from 08:00 daily.

How are promoters briefed on equipment and processes?

We brief promoters according to your sales arguments and on the equipment, processes and solutions you are showing. Questions that go beyond the briefing are passed on to your specialist team. We agree the scope and content with you in advance. Promoters receive technical material such as product sheets or argumentation aids from you beforehand.

How early should I book trade fair staff for Anuga FoodTec?

In-demand profiles are booked quickly for large trade fairs. We therefore recommend sending your enquiry several weeks before the show opens. Short-notice enquiries are still possible depending on availability. Send us the key details on your stand, deployment days and staffing needs, and you will receive a quote within 24 hours.

How do hosts and promoters capture contacts at the stand?

On request, hosts handle accreditation and business card scanning, while promoters capture contacts directly in your CRM. We clarify in the briefing which details you need for each contact. That way no conversation is lost after the show, and your sales team can follow up on the contacts promptly.

How many visitors and exhibitors does Anuga FoodTec have?

According to anugafoodtec.com, Anuga FoodTec welcomed 1,307 exhibitors and 38,427 visitors from 133 countries in 2024, and the exhibition and event space totalled 118,000 square metres. The show only takes place every three years, so we plan your stand team with reserves for peak times and agree the staffing with you in advance.

What does trade fair staff for Anuga FoodTec cost?

The price results from deployment days, hours, number of people and profile. We explain the individual factors in our guide to the cost of a trade fair hostess. After your enquiry you will receive an individual quote for Anuga FoodTec within 24 hours.

Request trade fair staff for Anuga FoodTec

Send us your stand, deployment days and staffing needs. You will receive a concrete proposal with suitable profiles, without obligation.

Insights from Cologne

Four people holding drumsticks in front of the drum game wall at the duplo stand at gamescom 2026 in Cologne
Promotion & brand activation
•
August 2026

gamescom 2026

The YoungLA team and eventas brand ambassadors together at the YoungLA stand at FIBO 2026 in Cologne
Promotion & brand activation
•
April 2026

FIBO 2026

For brands that leave an impression
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Customer phone
+49 178 1983204
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