Leading Fair · 9–13 October 2027

Anuga Cologne /2027

Food and beverages at Koelnmesse: we staff your booth with hosts, promoters and service staff who present your products – polished, communicative and well briefed.

Location
Koelnmesse
Talent Pool
10,000+
Industry
Food & Beverage
What sets us apart
We deliver
what matters.
  • 01The right look and feelPolished, communicative and close to your target group: we cast staff who fit your brand and your products.
  • 02Five fair daysFive days with an international trade audience: we plan shifts and rotating teams so your booth is well staffed throughout.
  • 03International audienceExhibitors and trade visitors come from all over the world: English is standard; further languages are available on request.
  • 04Full no-show guaranteeIf someone drops out at short notice, an equally qualified replacement steps in straight away – at no extra charge.

Five days
in the world of food.

Anuga is the international leading fair for the food industry and takes place in Cologne every two years.

Every two years in autumn, Koelnmesse fills up with food, beverages and food concepts from around the world. Exhibitors present new products for retail and gastronomy.

For exhibitors that means: at the booth, things are tasted, explained and negotiated. Anyone who wants to stand out here needs staff who present products, host guests and hold conversations confidently in English.

8,000+
Exhibitors from around 110 countries (Anuga 2025)
145,000+
Trade visitors from around 190 countries (Anuga 2025)
5 days
Duration of the fair, 9–13 October 2027
every 2 years
Anuga cycle in Cologne

Three roles,
one cohesive presence.

To keep your booth looking professional from build-up to the very end, most exhibitors combine several staff roles. We provide them all from a single source – with clear responsibilities, coordinated shift planning and one point of contact on site. You will find more on our trade fair hostesses and on moderators for trade fairs and congresses on the respective pages.

[ 01 ]

Trade Fair Hostesses
& Hosts

The first face visitors see at your booth. Our hosts welcome guests warmly, qualify enquiries, coordinate appointments and keep the booth organised even at peak times.

  • Welcome and first-contact handling
  • Appointment coordination and visitor guidance
  • Booth organisation and cloakroom
  • Confident English; further languages on request
Learn more
[ 02 ]

Service Staff

Tasting, hospitality and lounge service at a level that suits your brand. We provide service staff for sampling stands, client hospitality and receptions – for example for tasting stations, bars or business lounges.

  • Service and hospitality at the booth
  • Tasting and sampling teams
  • Lounge and reception service
  • Scalable to large teams
Learn more
[ 03 ]

Promoters &
Brand Ambassadors

Product samples, live demos or targeted engagement along the aisles. Our promoters approach visitors actively, present products and capture relevant contacts digitally on the spot. Every deployment starts with a briefing on your products and key sales messages.

  • Active visitor engagement at the booth
  • Product sampling and live demos
  • Direct contact capture
  • Briefing aligned with your sales messaging
Learn more

The stage
in good hands.

For stage, panel and opening at Anuga we arrange hosts based in Cologne – complemented by profiles from across Germany where needed.

On site
in Cologne.

For Anuga, we provide you with staff from Cologne and the surrounding area who know the city, the exhibition grounds and the local talent market. When needed, we add staff from other cities, for example from Düsseldorf.

From the
cathedral city.

What we have staffed at Koelnmesse.

Let's talk.

Send us a few key details about your booth, your programme and your staffing needs – we'll come back with a concrete proposal and matching profiles. No obligation, no long lead times.

For brands that leave an impression
Customer phone
+49 178 1983204
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