Red carpet, golden dresses and Magnum ice cream treats: our hostesses worked for Magnum at the Radio Regenbogen Award at Europa-Park in Rust.

The Radio Regenbogen Award at Europa-Park

The Radio Regenbogen Award has honored stars and celebrities from Germany and around the world since 1998. It is organized by the radio station Radio Regenbogen and hosted by Europa-Park Resort in Rust. The ceremony takes place every spring and is one of Germany's major media events. The 26th ceremony took place on 10 April 2026.

We were on site for Magnum (Langnese, Unilever) with our promoters. Their task: present the brand with style and surprise guests with Magnum ice cream treats.

Promotion on the red carpet

At an event of this scale, presence is everything. Our hostesses wore golden dresses that fit the look of the evening. They handed out Magnum ice cream treats to guests and turned short encounters into brand experiences, including encounters with well-known faces such as Bruce Darnell.

Premium brands, exclusive events

The Radio Regenbogen Award is not our only assignment for Magnum. We support the brand nationwide with promotions at trade fairs and events, including the 50th German Film Ball in Munich. Read more in our article Brand activation for Magnum.

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