Breitling Boutique Düsseldorf

Aloha on Königsallee

The Breitling Boutique Düsseldorf is located at Königsallee 11, on the façade of the Grand Hotel Breidenbacher Hof. On around 65 square metres it presents the Swiss watch brand’s collection in the setting of a modern retro loft. In July 2025 the entrance area turned into a small Hawaiian stage: a surfboard with the Breitling “B”, tropical flower arrangements, coconut drinks and a team in Hawaiian shirts and white caps.

The imagery has a background. In 2025 Breitling presented the revised Superocean Heritage under the title “Aloha State of Mind”, a tribute to Hawaiian surf culture with lush foliage, rich colours and sun-drenched energy. At its centre is the limited Superocean Heritage B31 Automatic 40 Kelly Slater: its dial shows a pattern inspired by sunlight playing through tropical foliage. Kelly Slater won eleven world surfing titles. The staging in Düsseldorf and the shirts with a leaf and blossom pattern in navy and yellow fitted this imagery.

The assignment: VIP hosting in Hawaiian style

eventas provided VIP hostesses and hosts for the campaign. They stood at the boutique entrance and by the surfboard, welcoming passers-by and guests on Königsallee, and were part of the staging: Hawaiian shirts, white caps with the Breitling “B”, and a welcome drink in a coconut or in a glass with a paper umbrella. Inside the boutique, our hosts were also with the guests at the counter.

With premium brands it matters that the staff fit the brand: in demeanour, in outfit and in the way they approach guests. That is why we select hostesses and hosts from our network for such assignments who bring this attitude and bring a staging like this to life.

Premium brands, boutiques and VIP events

VIP hosting, guest reception and brand staging in boutiques are among our core topics, including in Düsseldorf. How we look after guests at luxury brands is shown in our articles on Balenciaga and Bottega Veneta.

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