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Seven days of agricultural machinery at the Hanover exhibition grounds: exhibitors meet trade visitors from more than 170 countries. We staff your booth with experienced trade fair hostesses, promoters and service teams – from opening to the last fair day.
Agritechnica brings exhibitors and trade visitors from around the world together in Hanover.
The fair is organised by the DLG (German Agricultural Society) and takes place at the Hanover exhibition grounds, which comprise 27 halls and pavilions covering 496,000 m². The next edition runs from 14 to 20 November 2027, daily from 9 am to 6 pm. According to the DLG, the previous edition in November 2025 drew around 477,000 visitors from 171 countries and around 2,800 exhibitors; in addition there were more than 300 specialist events and over 1,600 journalists and influencers from 55 countries.
For exhibitors this means large crowds, long fair days and high expectations for advice and presentation. Anyone showing machinery, software or components here needs staff who welcome visitors with confidence, qualify conversations and keep the booth organised even on a packed Saturday. That is what we provide: trade fair hostesses and hosts, promoters and service staff.
To keep your booth looking sharp for seven days, most exhibitors combine several staff roles. We provide them all from a single source – with clear responsibilities, coordinated shift planning and one dedicated point of contact on site.
The first face visitors see at your booth. Our hosts welcome guests warmly, qualify enquiries, handle accreditation and cloakroom, and keep the booth running smoothly even at peak times.
Catering, bar and lounge service at a level that does justice to your brand. We provide bar crews, barista teams and service staff for customer receptions at your booth – including parallel operations across multiple halls.
Machine walk-throughs, product demonstrations or targeted engagement along the aisles. Our promoters approach visitors actively, explain new products and capture relevant contacts digitally. Every deployment starts with a briefing on your products and key sales messages.
Setups like this don't happen on the fly. A deployment of this scale takes weeks of preparation: castings, contract handling, shift scheduling, uniforms, catering for the crew, backup allocations for sick leave, and a central dispatcher available seven days a week.
We bring that same experience to Hanover. You get one dedicated point of contact, reachable before and throughout the fair – and a team that knows the standards major brands expect when it comes to presentation and discretion.
For Agritechnica we deploy staff who know Hanover and its local talent market. When needed, we add staff from our other locations – so we can deliver on large-scale deployments without compromising on quality. You will find our pages for the other fairs held in Hanover here: LIGNA and INTERSCHUTZ.
Agritechnica 2027 runs from 14 to 20 November 2027 at the Hanover exhibition grounds, daily from 9 am to 6 pm. The previous edition took place from 9 to 15 November 2025. The organiser is the DLG.
According to the DLG, Agritechnica 2025 recorded around 477,000 visitors from 171 countries and around 2,800 exhibitors. The Hanover exhibition grounds comprise 27 halls and pavilions covering 496,000 m². For exhibitors that means long distances, large crowds and high demands on booth staffing.
That depends on your booth. Most exhibitors combine hostesses for reception and visitor guidance, promoters for demonstrations and engagement, and service staff for customer receptions. We advise you in the first call and suggest suitable profiles.
As early as possible, because briefing, uniforms and shift planning need lead time. Requests are possible with us without lead-time restrictions; after your first briefing you usually receive a shortlist of suitable profiles within 48 hours.
The price depends on deployment length, qualifications and languages. Send us a few key details about your booth and you will receive a concrete, no-obligation proposal.
English is standard. Further languages are available on request, matching the international audience of the fair.
We provide an equally qualified replacement at short notice, at no extra cost to you. For larger deployments we plan backup allocations for sick leave.
Send us a few key details about your booth, your programme and your staffing needs – we'll come back with a concrete proposal and matching profiles. No obligation, no long lead times.
