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When the cruise industry gathers in Hamburg, a confident first impression counts. We staff your presence with hosts, promoters and service staff who welcome international guests and prepare conversations.
Seatrade Europe is the Cruise & River Cruise Convention for cruise lines, ports, suppliers and travel agents.
The event takes place every two years at Hamburg Messe und Congress, which holds the brand; Informa Markets (Seatrade) acts as organising partner. The next dates are 15 to 17 September 2027. The programme includes conference, awards and Travel Agent Days. Do not confuse it with Seatrade Cruise Global in Miami Beach, which is a separate event.
According to Seatrade, the 2025 edition (10 to 12 September) counted more than 3,000 attendees, more than 250 exhibitors, guests from 100 countries and 75 cruise brands, about 30 percent more than in 2023. The attendee figure includes exhibitors and delegates.
For exhibitors this means a dense programme with international decision makers and many appointments. Anyone who wants to appear professionally needs staff who welcome guests warmly, coordinate appointments and communicate confidently in English.
To make your stand look professional from set-up to the end, most exhibitors combine several staff roles. We staff them all from one source – with clear responsibilities, coordinated shift planning and one contact. Find out more about our trade fair hostesses and moderators for fairs and congresses. What a deployment costs is explained in our guide to the cost of a trade fair hostess.
The first face visitors see at your stand. Our hosts welcome guests warmly, qualify enquiries, take care of accreditation and cloakroom and keep the stand organised even at peak times.
Catering, bar and lounge operation at a level that suits the brand. We provide bar crews for stand parties, barista teams for the espresso bar and banquet staff for receptions – also in parallel across several halls.
Present products, approach visitors, capture contacts. Our promoters approach visitors actively, demonstrate products and offers and capture relevant contacts digitally on the spot. Before every deployment there is a briefing on your programme and your arguments.
Setups like this do not happen spontaneously. A large deployment of this size is backed by weeks of preparation: castings, contract handling, shift planning, outfitting, backup quotas for sickness and a central dispatcher reachable seven days a week.
We bring this experience to Seatrade Europe as well. You get a fixed contact who is reachable before and during the fair – from the briefing to the shift handover.
For Seatrade Europe the team of our event staff agency Hamburg is available. If needed, we add staff from our other locations. You will find all fairs in the region in the trade fair calendar; comparable deployments are shown on our pages for INTERNORGA and IFA Berlin.
Seatrade Europe takes place every two years in Hamburg. The next dates are 15 to 17 September 2027, followed by 12 to 14 September 2029. The event is not the same as Seatrade Cruise Global in Miami.
Our hostesses and hosts welcome guests at the stand, take enquiries and guide visitors to your stand team. On request they handle accreditation, cloakroom, contact capture or the supervision of meeting areas. Scope and tasks are agreed with you in advance in a briefing.
In-demand profiles are taken quickly for large fairs. We therefore recommend sending your enquiry several weeks before the fair starts. Short-notice requests are still possible depending on availability. Send us the key data on stand, days and staff requirements and you will receive an offer within 24 hours.
English is standard for all eventas trade fair hostesses. Depending on availability, hostesses with Spanish, French, Italian, Mandarin, Arabic and other languages are also available. Tell us in the briefing which languages your visitors speak.
For 2025 Seatrade names more than 3,000 attendees (including exhibitors and delegates), more than 250 exhibitors and guests from 100 countries. A final report by Hamburg Messe und Congress exists; we did not find figures on space or opening hours.
The price depends on days, hours, number of people and profile. How we calculate and which factors determine the price is explained in our guide to the cost of a trade fair hostess. You receive an individual offer within 24 hours of your enquiry.
Send us a few key details about your stand, your programme and your staffing needs – we will get back to you with a concrete proposal and suitable profiles. Non-binding, with no lead times required.
