Trade fair · 7–9 March 2027

ProWein /2027

When the wine and spirits industry gathers in Düsseldorf, a confident appearance at your stand counts. We staff your trade fair presence with experienced hosts, promoters and service staff who welcome trade visitors and support tastings.

Location
Düsseldorf
Talents
10.000+
Industry
Wine & spirits
What sets us apart
We deliver
what counts.
  • 01Confident welcomeOur hosts welcome guests, take enquiries and guide visitors to the right contacts on your team.
  • 02Large deployments as routineHundreds of staff coordinated in parallel – we have the setup, the tools and the team for your trade fair presence.
  • 03International language skillsEnglish is standard. Spanish, French, Italian, Mandarin and more are available on request – matching the global trade audience.
  • 04Full replacement guaranteeIf someone drops out at short notice, an equivalent replacement steps in immediately – at no extra cost and without stress for you.

Wine and
spirits in
Düsseldorf.

ProWein is the international trade fair for wine and spirits, bringing together producers, trade, importers, sommeliers and decision makers.

The organiser is Messe Düsseldorf GmbH. According to the organiser ProWein takes place every March in Düsseldorf, since 1994. The next dates are 7 to 9 March 2027. For 2027 the fair announces an expanded non-alcoholic area called “ProWein Zero+”.

According to reports quoting Messe Düsseldorf, the edition of 15 to 17 March 2026 counted 3,400 exhibitors from 63 nations and 31,000 trade visitors from 105 countries. The year before there were about 4,200 exhibitors and 42,000 visitors. We could not retrieve the fair’s own final report.

For exhibitors this means an international trade audience, many tastings and three intensive days. Anyone who wants to appear professionally needs staff who welcome guests warmly, coordinate appointments at the stand and stay composed when it gets busy.

31,000
trade visitors from 105 countries in 2026
3,400
exhibitors from 63 nations in 2026
1994
held in Düsseldorf since
3 days
7–9 March 2027

Three roles,
one presence.

To make your stand look professional from set-up to the end, most exhibitors combine several staff roles. We staff them all from one source – with clear responsibilities, coordinated shift planning and one contact. Find out more about our trade fair hostesses and moderators for fairs and congresses. What a deployment costs is explained in our guide to the cost of a trade fair hostess.

[ 01 ]

Trade fair hostesses
& hosts

The first face visitors see at your stand. Our hosts welcome guests warmly, qualify enquiries, take care of accreditation and cloakroom and keep the stand organised even at peak times.

  • Greeting and first contact
  • Accreditation and business card scanning
  • Stand organisation and cloakroom
  • Fluent English, further languages selectable
Learn more
[ 02 ]

Service staff

Catering, bar and lounge operation at a level that suits the brand. We provide bar crews for stand parties, barista teams for the espresso bar and banquet staff for receptions – also in parallel across several halls.

  • Bar crews and cocktail service
  • Barista teams for the espresso bar
  • Lounge and reception service
  • Scalable to 200+ service staff in parallel
Learn more
[ 03 ]

Promoters &
brand ambassadors

Present products, approach visitors, capture contacts. Our promoters approach visitors actively, demonstrate products and offers and capture relevant contacts digitally on the spot. Before every deployment there is a briefing on your programme and your arguments.

  • Active visitor approach at the stand
  • Product presentation
  • Direct contact capture in your CRM
  • Briefing based on your sales arguments
Learn more

Where it
gets big.

On a fair in Munich, up to 200 service staff were deployed at the same time for one of our clients – spread across several halls, with separate shifts, uniform outfits and an on-site operations lead.

Setups like this do not happen spontaneously. A large deployment of this size is backed by weeks of preparation: castings, contract handling, shift planning, outfitting, backup quotas for sickness and a central dispatcher reachable seven days a week.

We bring this experience to ProWein as well. You get a fixed contact who is reachable before and during the fair – from the briefing to the shift handover.

Largest deployment
200+
service staff at once at a fair in Munich
Dispatch
DE
Deployed nationwide, bundled through central control
Pool
10k
active talents nationwide, personally cast
Response time
48h
from first briefing to a proposal of suitable profiles

We know
Düsseldorf.

For ProWein the team of our event staff agency Düsseldorf is available. If needed, we add staff from our other locations. You will find all fairs in the region in the trade fair calendar; comparable deployments are shown on our pages for INTERNORGA and boot Düsseldorf.

Questions about
ProWein.

When is ProWein 2027?

According to the fair ProWein takes place from 7 to 9 March 2027 in Düsseldorf. It is held annually in March. Messe Düsseldorf publishes opening hours on the ProWein website.

What tasks do trade fair hostesses take on at ProWein?

Our hostesses and hosts welcome guests at the stand, take enquiries and guide visitors to your stand team. On request they handle accreditation, cloakroom, contact capture or the supervision of meeting areas. Scope and tasks are agreed with you in advance in a briefing.

How early should I book staff for ProWein?

In-demand profiles are taken quickly for large fairs. We therefore recommend sending your enquiry several weeks before the fair starts. Short-notice requests are still possible depending on availability. Send us the key data on stand, days and staff requirements and you will receive an offer within 24 hours.

Do the trade fair hostesses speak English and other languages?

English is standard for all eventas trade fair hostesses. Depending on availability, hostesses with Spanish, French, Italian, Mandarin, Arabic and other languages are also available. Tell us in the briefing which languages your visitors speak.

How many visitors and exhibitors does ProWein have?

For 2026 reports quoting the fair name 3,400 exhibitors from 63 nations and 31,000 trade visitors from 105 countries. In 2025 there were about 4,200 exhibitors and 42,000 visitors. The fair’s final report was not accessible to us.

What does trade fair staff for ProWein cost?

The price depends on days, hours, number of people and profile. How we calculate and which factors determine the price is explained in our guide to the cost of a trade fair hostess. You receive an individual offer within 24 hours of your enquiry.

Let’s talk.

Send us a few key details about your stand, your programme and your staffing needs – we will get back to you with a concrete proposal and suitable profiles. Non-binding, with no lead times required.

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For brands that leave an impression
+49 178 1983204
Customer phone
+49 178 1983204
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