


When the wine and spirits industry gathers in Düsseldorf, a confident appearance at your stand counts. We staff your trade fair presence with experienced hosts, promoters and service staff who welcome trade visitors and support tastings.
ProWein is the international trade fair for wine and spirits, bringing together producers, trade, importers, sommeliers and decision makers.
The organiser is Messe Düsseldorf GmbH. According to the organiser ProWein takes place every March in Düsseldorf, since 1994. The next dates are 7 to 9 March 2027. For 2027 the fair announces an expanded non-alcoholic area called “ProWein Zero+”.
According to reports quoting Messe Düsseldorf, the edition of 15 to 17 March 2026 counted 3,400 exhibitors from 63 nations and 31,000 trade visitors from 105 countries. The year before there were about 4,200 exhibitors and 42,000 visitors. We could not retrieve the fair’s own final report.
For exhibitors this means an international trade audience, many tastings and three intensive days. Anyone who wants to appear professionally needs staff who welcome guests warmly, coordinate appointments at the stand and stay composed when it gets busy.
To make your stand look professional from set-up to the end, most exhibitors combine several staff roles. We staff them all from one source – with clear responsibilities, coordinated shift planning and one contact. Find out more about our trade fair hostesses and moderators for fairs and congresses. What a deployment costs is explained in our guide to the cost of a trade fair hostess.
The first face visitors see at your stand. Our hosts welcome guests warmly, qualify enquiries, take care of accreditation and cloakroom and keep the stand organised even at peak times.
Catering, bar and lounge operation at a level that suits the brand. We provide bar crews for stand parties, barista teams for the espresso bar and banquet staff for receptions – also in parallel across several halls.
Present products, approach visitors, capture contacts. Our promoters approach visitors actively, demonstrate products and offers and capture relevant contacts digitally on the spot. Before every deployment there is a briefing on your programme and your arguments.
Setups like this do not happen spontaneously. A large deployment of this size is backed by weeks of preparation: castings, contract handling, shift planning, outfitting, backup quotas for sickness and a central dispatcher reachable seven days a week.
We bring this experience to ProWein as well. You get a fixed contact who is reachable before and during the fair – from the briefing to the shift handover.
For ProWein the team of our event staff agency Düsseldorf is available. If needed, we add staff from our other locations. You will find all fairs in the region in the trade fair calendar; comparable deployments are shown on our pages for INTERNORGA and boot Düsseldorf.
According to the fair ProWein takes place from 7 to 9 March 2027 in Düsseldorf. It is held annually in March. Messe Düsseldorf publishes opening hours on the ProWein website.
Our hostesses and hosts welcome guests at the stand, take enquiries and guide visitors to your stand team. On request they handle accreditation, cloakroom, contact capture or the supervision of meeting areas. Scope and tasks are agreed with you in advance in a briefing.
In-demand profiles are taken quickly for large fairs. We therefore recommend sending your enquiry several weeks before the fair starts. Short-notice requests are still possible depending on availability. Send us the key data on stand, days and staff requirements and you will receive an offer within 24 hours.
English is standard for all eventas trade fair hostesses. Depending on availability, hostesses with Spanish, French, Italian, Mandarin, Arabic and other languages are also available. Tell us in the briefing which languages your visitors speak.
For 2026 reports quoting the fair name 3,400 exhibitors from 63 nations and 31,000 trade visitors from 105 countries. In 2025 there were about 4,200 exhibitors and 42,000 visitors. The fair’s final report was not accessible to us.
The price depends on days, hours, number of people and profile. How we calculate and which factors determine the price is explained in our guide to the cost of a trade fair hostess. You receive an individual offer within 24 hours of your enquiry.
Send us a few key details about your stand, your programme and your staffing needs – we will get back to you with a concrete proposal and suitable profiles. Non-binding, with no lead times required.





