


Hostesses, promoters, moderators and service staff for your stand at automatica – curated for your presence and coordinated by one contact.
The automatica fair takes place at the Messe München exhibition grounds. Source of the visitor hours: automatica-munich.com; exhibitors have access daily from 07:30 until 19:00, and on Friday until 17:00. Plan your staffing accordingly: Request trade fair staff.
According to the organiser, automatica is the leading trade fair for smart automation and robotics.
The next edition takes place from 22 to 25 June 2027 in Munich, alongside LASER World of PHOTONICS and World of Quantum. The exhibition areas range from Assembly & Handling and Industrial Robotics through Service Robotics and Machine Vision to Software and Cloud Computing, with the organiser placing a particular focus on Physical AI. For your stand team, that means technology that needs explaining and many conversations in which a confident welcome sets the pace.
For automatica we plan and manage the deployment from a single source, from the briefing on your systems and solutions to the last of the four days of the fair. Find out more about our trade fair hostesses and our moderators for trade fairs and congresses on the respective pages. You can find out what a deployment costs in our guide to the cost of a trade fair hostess.
Promoters accompany live demonstrations at your stand, approach visitors in a targeted way and capture contacts digitally.
Hosts welcome visitors, clarify their enquiry and guide them straight to your specialist staff. This relieves your team on all four days of the fair.
Moderators with specialist backgrounds guide audiences through technical talks, product presentations and stage programmes at the stand.
Service staff look after meeting areas, drinks and catering across all four days of the fair.
For automatica in Munich you get a dedicated point of contact who is responsible for everything before and during the four days of the fair. We describe the deployment in the article bauma 2025 in Munich.
For stage, panel and opening ceremony at automatica, we arrange hosts from Munich.
Munich · German, English, FrenchPhilipp Bächstädt
Munich · English, German, SpanishTania Higgins
Munich · German, EnglishRoman Horschig
Munich · German, EnglishErik Kunz
Munich · German, EnglishFranziska Zimmermann
Munich · GermanMadeleine EttiFor automatica, the team of our hostess agency in Munich is ready. You will find all trade fairs in the region in the trade fair calendar; our pages on Hannover Messe and Euroblech show similar deployments.
According to automatica-munich.com, automatica takes place from 22 to 25 June 2027 in Munich. It is open to visitors from 09:00 to 17:00 on Tuesday to Thursday, and from 09:00 to 16:00 on Friday. Exhibitors may enter the grounds from 07:30.
We brief promoters on your sales arguments and on the systems, applications and processes you are presenting. Any questions that go beyond the briefing are passed on to your specialist team. We agree the scope and content with you in advance. Promoters receive technical material such as product data sheets or demo sequences from you beforehand.
Sought-after profiles are booked quickly for major trade fairs, so we recommend sending your enquiry several weeks before the fair opens. Short-notice enquiries remain possible, depending on availability. Send us the key details on your stand, deployment days and staffing needs, and you will receive a quote within 24 hours.
Hosts welcome visitors at the stand, clarify their enquiry and bring in the right specialist from your team. During demonstrations they direct visitors and keep access clear. This leaves your specialist staff free for the conversations that need expert advice. Fluent English is standard.
According to the final report for automatica 2025, around 800 exhibitors from 40 countries and almost 49,300 visitors from more than 90 countries attended, and 38 percent of visitors travelled from abroad. According to the organiser, it was the best-attended automatica to date. The fair ran in parallel with LASER World of PHOTONICS.
What trade fair staff for automatica costs depends on deployment days, hours, team size and profile. Our guide to the cost of a trade fair hostess explains the calculation. An individual quote follows within 24 hours of your enquiry.
Send us your stand, deployment days and staffing needs. You will receive a concrete proposal with suitable profiles, without obligation.






